According to Twitter statistics there are 270 million monthly active users and over 500 million tweets sent per day. It is most likely your next client might join the Twitter chaos and begin to grow their market through social media. With this many users on Twitter you can imagine the amount of information available at your fingertips, so how do you overcome this challenge of making your brand stand out from the others? The answer lies among only 140 characters.
1. Choose Yours Words Wisely
Consider who the target audience is and understand how to communicate effectively with them. The target audience will flucuuate from one social media platform to the next, the wording and tone will be different from Facebook to Twitter to Instagram. Use words that resonate and engage with the audience such as you, check out, free, how to, retweet, etc. Keeping phrases simple and short to be able to read within a quick scroll of the screen.
2. Use #Hashtags
The use of hashtags is important to create conversation and promote sharing of information. Tracking conversations among the audience and the brand has gotten easier with hashtags. Use hashtags as a representation of the general theme of the tweet. Be careful to not overuse hashtags, they may be ignored and become annoying to the audience.
3. Timing is Essential
Research of when the target audience is most active on social media platforms will ensure that the tweets are seen and receive a response. As a professor of mine at Grand Valley mentioned, Twitter is like a cocktail party. Users jump in on conversation when it's convenient for them but they can dip out and leave at any time. And as an audience user, we must be okay with not knowing every detail of information that is out on social media. Another factor to remember is just because the tweets aren't always favorited or retweeted doesn't mean users aren't seeing them. So keep on tweetin'
4. Mentions of People, Places, or Links
Creating conversation about outside factors will bring the audience into the tweet and encourage them to engage in conversation, find out more information, and lead them to an external website. By tagging and mentioning items related to the theme of your tweet could increase retweets and engagement of not only fans of the brand but friends of fans as well.
5. Be Honest and True to the Tone
Each brands has a voice and personality. When promoting over social media make sure to stay true to the voice and tone of the messages. Consistency of the messages will keep the audience interested and feel connected to the brand. And always provide honest information to restrain from confusion and misinterpretation.
So whether you are tweeting for a client or tweeting for yourself make your messages stand out among the chaos of tweets! Hope these tips help you stay true to the brand, create a Twitter community, and build a stronger relationship! #ForTweetsSake
Happy Tweeting!
1. Choose Yours Words Wisely
Consider who the target audience is and understand how to communicate effectively with them. The target audience will flucuuate from one social media platform to the next, the wording and tone will be different from Facebook to Twitter to Instagram. Use words that resonate and engage with the audience such as you, check out, free, how to, retweet, etc. Keeping phrases simple and short to be able to read within a quick scroll of the screen.
2. Use #Hashtags
The use of hashtags is important to create conversation and promote sharing of information. Tracking conversations among the audience and the brand has gotten easier with hashtags. Use hashtags as a representation of the general theme of the tweet. Be careful to not overuse hashtags, they may be ignored and become annoying to the audience.
3. Timing is Essential
Research of when the target audience is most active on social media platforms will ensure that the tweets are seen and receive a response. As a professor of mine at Grand Valley mentioned, Twitter is like a cocktail party. Users jump in on conversation when it's convenient for them but they can dip out and leave at any time. And as an audience user, we must be okay with not knowing every detail of information that is out on social media. Another factor to remember is just because the tweets aren't always favorited or retweeted doesn't mean users aren't seeing them. So keep on tweetin'
4. Mentions of People, Places, or Links
Creating conversation about outside factors will bring the audience into the tweet and encourage them to engage in conversation, find out more information, and lead them to an external website. By tagging and mentioning items related to the theme of your tweet could increase retweets and engagement of not only fans of the brand but friends of fans as well.
5. Be Honest and True to the Tone
Each brands has a voice and personality. When promoting over social media make sure to stay true to the voice and tone of the messages. Consistency of the messages will keep the audience interested and feel connected to the brand. And always provide honest information to restrain from confusion and misinterpretation.
So whether you are tweeting for a client or tweeting for yourself make your messages stand out among the chaos of tweets! Hope these tips help you stay true to the brand, create a Twitter community, and build a stronger relationship! #ForTweetsSake
Happy Tweeting!