Grand Valley Homecoming 2014,
A L aker Leg acy is definitely one for the books or at least for my portfolio! Since April I have been working with the Alumni Relations team and this year I got to play a part in creating promotional material for events, volunteers and media leading up to the big game. It has been a crazy few weeks leading up to Homecoming. The Alumni Relations staff has been busy gathering alumni volunteers and students to join in a hand helping with the various events happening throughout the week and weekend. From comedy shows, 5K run/walk, pancake breakfast, golf outing, documentary speaker, tailgating and more, there is something to do for all ages! It' s a great opportunity for alumni to return to campus for a walk down memory lane and for current students to bring family and friends to show off some Laker Pride. Below are a few examples of promotional items I designed in preparation for Homecoming Day. During the day of Homecoming as alumni from different areas around the state of Michigan are traveling to GVSU campus I was busy behind the scenes connecting and engaging on social media. A mini campaign was promoted during Homecoming as an incentive to win GV swag, it was a "Wish You Were Here" contest on Facebook/Twitter alum would upload a photo/video of yourself at homecoming this weekend using #GVHomecoming and #WishYouWereHere . According the statistics my advisor shared with me after homecoming we reached over 1,516,731 accounts with 3,842,853 media impressions. I would say that's a job well done and a successful #GVHomecoming! | |